The first thing your business needs to do is learn about your business. And that means that you’ll need to learn how to create a solid marketing plan. So what’s the first mistake you might be making right now? Well, one of the first things you may have overlooked is the word you should never use in your marketing plan. That word is… “misuse.” Never use it.
The real world is more complicated than that. So the first thing you should always do in your marketing plan is to define exactly what youre going to be doing. And then define exactly what youre not going to be doing. And then define exactly what youre going to be doing without being able to tell anyone about it. Let me just give one example of how important it can be for a business owner or a business owner who wants to start a company, any kind of business, and they want their marketing plan defined so that they can have a solid marketing plan and have proper communications with customers and so forth.
So the first thing you need to do in your marketing plan is define exactly what youre going to be doing. And then define exactly what youre not going to be doing. And then define exactly what youre going to be doing without being able to tell anyone about it.So that would be a good place for me to start because I know that I have been a bit off track here and so far, my marketing plan has been defined as a business owner who wants to start a company, any kind of business, and they want their marketing plan defined so that they can have a solid marketing plan and have proper communications with customers and so forth….
so I think that is a good place to start. And so what I want to do here is just go through my marketing plan and say, okay, so this is what I need to do. So if you were to go back and read your marketing plan right now, you would see that it basically said that we’re going to be building a website for our company. That’s pretty much it. That’s the only thing that was there. We’re not going to be doing anything else aside from that because we’re not going anywhere else…. It doesn’t say anything about how we’re going to be using Facebook or Twitter or whatever… We may use those things in the future but they don’t matter at this point in time…
So what I want to do here is just go through my marketing plan and say, okay, so this is what I need to do. So if you were to go back and read your marketing plan right now, you would see that it basically said that were going to be building a website for our company. Thats pretty much it. Thats all of the stuff that was there. Were not going anywhere else besides that because were not going anywhere else….It doesnt say anything about how were going to be using Facebook or Twitter or whatever…We may use those things in the future but they dont matter at this point in time…
So what I want to do here is just go through my marketing plan and say, okay, so this is what I need to do. So if you were to go back and read your marketing plan right now, you would see that it basically said that were going to be building a website for our company. Thats pretty much it. Thats all of the stuff that was there. Were not going anywhere else besides that because were not going anywhere else….It doesnt say anything about how we’re going to be using Facebook or Twitter or whatever…We may use those things in the future but they dont matter at this point in time….
So I want to go through my marketing plan and say, okay, so this is what I need to do. So if you were to go back and read your marketing plan right now, you would see that it basically said that were going to be building a website for our company. Thats pretty much it. Thats all of the stuff that was there. Were not going anywhere else besides that because were not going anywhere else….It doesnt say anything about how we were going to use Facebook or Twitter or whatever…We may use those things in the future but they dont matter at this point in time….So what I want to do here is just go through my marketing plan and say, okay, so this is what I need to do.
So if you were to go back and read your marketing plan right now, you would see that it basically said that were going to be building a website for our company. Thats pretty much it. Thats all of the stuff that was there. Were not going anywhere else besides that because were not going anywhere else….It doesnt say anything about how we were going to use Facebook or Twitter or whatever…We may use those things in the future but they dont matter at this point in time….So I want to go through my marketing plan and say, okay, so this is what I need to do.
So if you were to go back and read your marketing plan right now, you would see that it basically said that were going to be building a website for our company. Thats pretty much it. Thats all of the stuff that was there. Were not going anywhere else besides that because were not going anywhere else….It doesnt say anything about how we were going to use Facebook or Twitter or whatever…We may use those things in the future but they dont matter at this point in time….So I want to go through my marketing plan and say, okay, so this is what I need to do.